PENGARUH CUSTOMER EXPERIENCE DAN VARIASI PRODUK TERHADAP MINAT BELI ULANG BITTERSWEET BY NAJLA CABANG DEPOK

Dwi Indah Utami
Jurnal Ilmiah multidisiplin 📅 2022 Vol 1, No 04 🔗 DOI: 10.56127/jukim.v1i04.143
Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh customer experience dan variasi produk terhadap minat beli ulang produk Bittersweet By Najla Cabang Depok. Pengumpulan data dilakukan melalui penyebaran kuesioner secara online menggunakan google form kepada 100 responden. Hasil penelitian menunjukkan bahwa variabel customer experience dan variasi produk berpengaruh baik secara parsial dan simultan terhadap minat beli ulang Bittersweet By Najla Cabang Depok.
Keywords
Customer Experience; Minat Beli Ulang; Variasi Produk
How to Cite

Dwi Indah Utami (2022). PENGARUH CUSTOMER EXPERIENCE DAN VARIASI PRODUK TERHADAP MINAT BELI ULANG BITTERSWEET BY NAJLA CABANG DEPOK. Jurnal Ilmiah multidisiplin, 1(04). https://doi.org/10.56127/jukim.v1i04.143

Dwi Indah Utami , "PENGARUH CUSTOMER EXPERIENCE DAN VARIASI PRODUK TERHADAP MINAT BELI ULANG BITTERSWEET BY NAJLA CABANG DEPOK," Jurnal Ilmiah multidisiplin, vol. 1, no. 04, 2022.

Dwi Indah Utami . "PENGARUH CUSTOMER EXPERIENCE DAN VARIASI PRODUK TERHADAP MINAT BELI ULANG BITTERSWEET BY NAJLA CABANG DEPOK." Jurnal Ilmiah multidisiplin, vol. 1, no. 04, 2022.

Dwi Indah Utami . "PENGARUH CUSTOMER EXPERIENCE DAN VARIASI PRODUK TERHADAP MINAT BELI ULANG BITTERSWEET BY NAJLA CABANG DEPOK." Jurnal Ilmiah multidisiplin 1, no. 04 (2022).

Dwi Indah Utami (2022) 'PENGARUH CUSTOMER EXPERIENCE DAN VARIASI PRODUK TERHADAP MINAT BELI ULANG BITTERSWEET BY NAJLA CABANG DEPOK', Jurnal Ilmiah multidisiplin, 1(04). doi: 10.56127/jukim.v1i04.143.

Dwi Indah Utami . PENGARUH CUSTOMER EXPERIENCE DAN VARIASI PRODUK TERHADAP MINAT BELI ULANG BITTERSWEET BY NAJLA CABANG DEPOK. Jurnal Ilmiah multidisiplin. 2022;1(04).

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