STRATEGI MARKETING PUBLIC RELATIONS DIVISI MEDIA PLANNER DALAM MEMBANGUN BRAND AWARENESS PADA CHANNEL GTV PAY, MNCTV PAY, RCTI PAY DI MNC CHANNELS

Ginting ; Korina Lolita ; Guyub Nuryanto
Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) 📅 2024 Vol 3, No 3 🔗 DOI: 10.56127/jushpen.v3i3.1716
Abstract
This research aims to identify the public relations marketing strategies employed by the media planner division in building brand awareness at MNC Channels. In this study, the researcher uses a qualitative method with a descriptive approach and a constructivist paradigm. The informants in this study are employees of MNC Channels in the media planner division. In this research, the researcher employs the excellence theory. The result of this research is that MNC Channels has successfully implemented a public relations marketing strategy, particularly in building brand awareness aimed at increasing the recognition and presence of the brand, carried out by the media planner division. The public relations marketing strategy employed by the media planning division also encompasses the concept from Thomas L. Harris, which includes the three ways strategy: pull strategy, push strategy, and pass strategy.
Keywords
Public Relations Marketing Strategy Marketing Communications Media Planner Division Brand Awareness MNC Channels
How to Cite

Ginting, et al. (2024). STRATEGI MARKETING PUBLIC RELATIONS DIVISI MEDIA PLANNER DALAM MEMBANGUN BRAND AWARENESS PADA CHANNEL GTV PAY, MNCTV PAY, RCTI PAY DI MNC CHANNELS. Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN), 3(3). https://doi.org/10.56127/jushpen.v3i3.1716

Ginting, Korina Lolita; Guyub Nuryanto, "STRATEGI MARKETING PUBLIC RELATIONS DIVISI MEDIA PLANNER DALAM MEMBANGUN BRAND AWARENESS PADA CHANNEL GTV PAY, MNCTV PAY, RCTI PAY DI MNC CHANNELS," Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN), vol. 3, no. 3, 2024.

Ginting, Korina Lolita; Guyub Nuryanto. "STRATEGI MARKETING PUBLIC RELATIONS DIVISI MEDIA PLANNER DALAM MEMBANGUN BRAND AWARENESS PADA CHANNEL GTV PAY, MNCTV PAY, RCTI PAY DI MNC CHANNELS." Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN), vol. 3, no. 3, 2024.

Ginting, Korina Lolita; Guyub Nuryanto. "STRATEGI MARKETING PUBLIC RELATIONS DIVISI MEDIA PLANNER DALAM MEMBANGUN BRAND AWARENESS PADA CHANNEL GTV PAY, MNCTV PAY, RCTI PAY DI MNC CHANNELS." Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) 3, no. 3 (2024).

Ginting, et al. (2024) 'STRATEGI MARKETING PUBLIC RELATIONS DIVISI MEDIA PLANNER DALAM MEMBANGUN BRAND AWARENESS PADA CHANNEL GTV PAY, MNCTV PAY, RCTI PAY DI MNC CHANNELS', Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN), 3(3). doi: 10.56127/jushpen.v3i3.1716.

Ginting, Korina Lolita; Guyub Nuryanto. STRATEGI MARKETING PUBLIC RELATIONS DIVISI MEDIA PLANNER DALAM MEMBANGUN BRAND AWARENESS PADA CHANNEL GTV PAY, MNCTV PAY, RCTI PAY DI MNC CHANNELS. Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN). 2024;3(3).

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