THE EFFECT OF PRICE AND PROMOTION ON SHRIMP PETIS PURCHASE DECISION (CASE STUDY OF UD. DUA PUTRA JAYA GRESIK)

Nur Farida ; Moh. Syukur Setiobudi
International Journal Management and Economic (IJM... 📅 2025 Vol 4, No 2 🔗 DOI: 10.56127/ijme.v4i2.2014
Abstract
This study  aims to  examine  and  prove the  influence  of  price and  promotions on puchasing decision of shrimp paste UD.  Dua Putra Jaya Gresik.  This study uses a quantitative approach with multiple linear regression analysis. The number of samples taken was 50 respondents and data collection was done by distributing questionnaires. The results showed that prices had a positive and significant influence on the increase in purchasing decisions for shrimp paste at UD.  Dua Putra Jaya Gresik.  Then the promotion has a positive and significant effect on purchase decisions to purchase shrimp paste at UD.  Dua Putra Jaya Gresik.  Prices and promotions simultaneously have a positive and significant effect on the increase in purchasing decisions for shrimp paste at UD. Dua Putra Jaya Gresik.
Keywords
Price Promotion Purchase Decision
How to Cite

Nur Farida & Moh. Syukur Setiobudi (2025). THE EFFECT OF PRICE AND PROMOTION ON SHRIMP PETIS PURCHASE DECISION (CASE STUDY OF UD. DUA PUTRA JAYA GRESIK). International Journal Management and Economic (IJME), 4(2). https://doi.org/10.56127/ijme.v4i2.2014

Nur Farida; Moh. Syukur Setiobudi, "THE EFFECT OF PRICE AND PROMOTION ON SHRIMP PETIS PURCHASE DECISION (CASE STUDY OF UD. DUA PUTRA JAYA GRESIK)," International Journal Management and Economic (IJME), vol. 4, no. 2, 2025.

Nur Farida; Moh. Syukur Setiobudi. "THE EFFECT OF PRICE AND PROMOTION ON SHRIMP PETIS PURCHASE DECISION (CASE STUDY OF UD. DUA PUTRA JAYA GRESIK)." International Journal Management and Economic (IJME), vol. 4, no. 2, 2025.

Nur Farida; Moh. Syukur Setiobudi. "THE EFFECT OF PRICE AND PROMOTION ON SHRIMP PETIS PURCHASE DECISION (CASE STUDY OF UD. DUA PUTRA JAYA GRESIK)." International Journal Management and Economic (IJME) 4, no. 2 (2025).

Nur Farida & Moh. Syukur Setiobudi (2025) 'THE EFFECT OF PRICE AND PROMOTION ON SHRIMP PETIS PURCHASE DECISION (CASE STUDY OF UD. DUA PUTRA JAYA GRESIK)', International Journal Management and Economic (IJME), 4(2). doi: 10.56127/ijme.v4i2.2014.

Nur Farida; Moh. Syukur Setiobudi. THE EFFECT OF PRICE AND PROMOTION ON SHRIMP PETIS PURCHASE DECISION (CASE STUDY OF UD. DUA PUTRA JAYA GRESIK). International Journal Management and Economic (IJME). 2025;4(2).

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