THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION OF HONDA MOTORCYCLES IN PT. DAYA ANUGRAH MANDIRI PAREPARE

Ulfa Natsir ; Anastasia D'Ornay
International Journal Management and Economic (IJM... 📅 2022 Vol 1, No 3 🔗 DOI: 10.56127/ijme.v1i3.281
Abstract
This study conducted with destination namely (1) For knowing quality service take effect by Partial to satisfaction Honda motorcycle consumers at PT. Daya Anugrah Mandiri Parepare. (2) For knowing service take effect by simultaneous to satisfaction Honda motorcycle consumers at PT. Daya Anugrah Mandiri Parepare. Research results show that (1) Physical evidence (X1) The test results show the value of t = (-0.221) with score significance of 0.826 > 0.05. (2). Reliability (X2) The test results show the value of t = (-0.530) with a significance value of 0.598 > 0.05. (3). Responsiveness (X3) The test results show the value of t = 5.974 with score significance of 0.000 > 0.05. (4). Guarantee (X4) The test results show the value of t = 0.223 with a significance value of 0.824 > 0.05. (5). Empathy (X5) The test results show the value of t = 0.675 with a significance value of 0.502 > 0.05. (6). physical evidence, reliability, responsiveness, assurance and empathy have a positive and significant effect (0.000 <0.05) simultaneously on consumer satisfaction. The results of the analysis of the value of R Square (R2) is 0.594 or of 59.4% while the remaining 41.6% is explained by other factors that do not entered in the research model this.
Keywords
evidence physical reliability power responsiveness assurance empathy satisfaction consumer
How to Cite

Ulfa Natsir & Anastasia D'Ornay (2022). THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION OF HONDA MOTORCYCLES IN PT. DAYA ANUGRAH MANDIRI PAREPARE. International Journal Management and Economic (IJME), 1(3). https://doi.org/10.56127/ijme.v1i3.281

Ulfa Natsir; Anastasia D'Ornay, "THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION OF HONDA MOTORCYCLES IN PT. DAYA ANUGRAH MANDIRI PAREPARE," International Journal Management and Economic (IJME), vol. 1, no. 3, 2022.

Ulfa Natsir; Anastasia D'Ornay. "THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION OF HONDA MOTORCYCLES IN PT. DAYA ANUGRAH MANDIRI PAREPARE." International Journal Management and Economic (IJME), vol. 1, no. 3, 2022.

Ulfa Natsir; Anastasia D'Ornay. "THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION OF HONDA MOTORCYCLES IN PT. DAYA ANUGRAH MANDIRI PAREPARE." International Journal Management and Economic (IJME) 1, no. 3 (2022).

Ulfa Natsir & Anastasia D'Ornay (2022) 'THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION OF HONDA MOTORCYCLES IN PT. DAYA ANUGRAH MANDIRI PAREPARE', International Journal Management and Economic (IJME), 1(3). doi: 10.56127/ijme.v1i3.281.

Ulfa Natsir; Anastasia D'Ornay. THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION OF HONDA MOTORCYCLES IN PT. DAYA ANUGRAH MANDIRI PAREPARE. International Journal Management and Economic (IJME). 2022;1(3).

Artikel Terkait

PREDICTING BANKRUPTCY IN INDONESIA'S AIRLINE SECTOR: A ZMIJEWSKI MODEL ANALYSIS

Sri Wahyu Handayani; Abednego Priyatama

ENTERPRISE RESOURCE PLANNING SYSTEM (ERP) ON COMPANY ERAJAYA BEAUTY & WELLNESS

Agus Sulaksono; Hadir Hudiyanto; Haryono; Julius Nursyamsi

FINANCIAL PERFORMANCE ANALYSIS BEFORE AND AFTER THE INITIAL PUBLIC OFFERING (IPO) AT PT DAYA CIPTA INTEGRASI INDONESIA TBK (DCII) FOR THE PERIOD 2020-2024

Khadijah, Eva ; Amar Khadafi

THE INFLUENCE OF PRICE, CO-BRANDING, AND VIRAL MARKETING ON THE PURCHASE DECISION FOR HMNS X TSANA RINTIK SEDU PERFUME

Widya Adesti Sriningsih; Lia Julaeha

EXAMINING THE EFFECT OF AUDIT RISK, OPERATIONAL COMPLEXITY, AND INTERNAL CONTROL SYSTEMS ON AUDIT QUALITY

Sigit Sukmono

THE ROLE OF POSITIVE EMOTIONS AS A MEDIATION BETWEEN LIVE STREAMING AND FLASH SALES ON IMPULSE BUYING IN TIKTOK SHOP

Supiani; Asih Mauizah
Tren Sitasi Jurnal