The Influence of Perceived Ease, Perceived Benefit, and Sales Promotion on Purchasing Decisions on the Shopee Marketplace

Taqiyyah ; Nada ; Bertuah ; Eka
JCRIM (Journal of Current Research In Multidiscipl... 📅 2026 Vol 3, No 3
Abstract
The purpose of this study was to investigate the direct influence of Perceived Ease, Perceived Benefits and Sales Promotion on Purchasing Decisions, to determine the direct influence of Perceived Ease, Perceived Benefits and Sales Promotion on Purchasing Decisions. As well as the joint influence of Perceived Ease, Perceived Benefits and Sales Promotion on Purchasing Decisions of Shopee marketplace consumers. Data collection was carried out using a questionnaire distributed online using Google Form via social media, such as Whatsapp and Instagram. The population in this study were all Shopee users in the Jabodetabek area. The questionnaires collected were 160 respondents and the data was processed using multiple regression analysis tools. From the results of the study, it was found that Perceived Ease influenced Purchasing Decisions. Perceived Benefits had a positive influence on Purchasing Decisions. Sales Promotions did not influence Purchasing Decisions, and Perceived Ease, Perceived Benefits and Sales Promotions had a joint influence on Purchasing Decisions.
Keywords
perception of ease perception of benefits sales promotion and buying decision
How to Cite

Taqiyyah, et al. (2026). The Influence of Perceived Ease, Perceived Benefit, and Sales Promotion on Purchasing Decisions on the Shopee Marketplace. JCRIM (Journal of Current Research In Multidisciplinary), 3(3).

Taqiyyah, Nada; Bertuah, Eka, "The Influence of Perceived Ease, Perceived Benefit, and Sales Promotion on Purchasing Decisions on the Shopee Marketplace," JCRIM (Journal of Current Research In Multidisciplinary), vol. 3, no. 3, 2026.

Taqiyyah, Nada; Bertuah, Eka. "The Influence of Perceived Ease, Perceived Benefit, and Sales Promotion on Purchasing Decisions on the Shopee Marketplace." JCRIM (Journal of Current Research In Multidisciplinary), vol. 3, no. 3, 2026.

Taqiyyah, Nada; Bertuah, Eka. "The Influence of Perceived Ease, Perceived Benefit, and Sales Promotion on Purchasing Decisions on the Shopee Marketplace." JCRIM (Journal of Current Research In Multidisciplinary) 3, no. 3 (2026).

Taqiyyah, et al. (2026) 'The Influence of Perceived Ease, Perceived Benefit, and Sales Promotion on Purchasing Decisions on the Shopee Marketplace', JCRIM (Journal of Current Research In Multidisciplinary), 3(3).

Taqiyyah, Nada; Bertuah, Eka. The Influence of Perceived Ease, Perceived Benefit, and Sales Promotion on Purchasing Decisions on the Shopee Marketplace. JCRIM (Journal of Current Research In Multidisciplinary). 2026;3(3).

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