The Influence of Social Media Activities, Brand Equity, E-WOM, on Instagram on Customer Purchase Interest in Purchasing Skincare Products

Ali Imron
JCRIM (Journal of Current Research In Multidiscipl... 📅 2023 Vol 1, No 4
Abstract
This research aims to analyze whether there is an influence of social media activities, brand equity, and e-WOM on buying interest. This research uses quantitative research methods. The population chosen for this research were teenagers and adults who were at least 17 years old and knew or had ever used skincare products. This research uses a survey research method, such as filling out a questionnaire. The research results show that the content on Instagram for skincare products is also considered interesting by respondents and can make it easier for consumers to express their opinions. With Instagram, consumer attention on social media is also influenced positively. The majority of respondents also have the potential to repurchase skincare products and are willing to recommend them to others. Content on Instagram for skincare products can have a buying effect on respondents and make them customers. Respondents also buy products offered on Instagram more often.
How to Cite

Ali Imron (2023). The Influence of Social Media Activities, Brand Equity, E-WOM, on Instagram on Customer Purchase Interest in Purchasing Skincare Products. JCRIM (Journal of Current Research In Multidisciplinary), 1(4).

Ali Imron, "The Influence of Social Media Activities, Brand Equity, E-WOM, on Instagram on Customer Purchase Interest in Purchasing Skincare Products," JCRIM (Journal of Current Research In Multidisciplinary), vol. 1, no. 4, 2023.

Ali Imron. "The Influence of Social Media Activities, Brand Equity, E-WOM, on Instagram on Customer Purchase Interest in Purchasing Skincare Products." JCRIM (Journal of Current Research In Multidisciplinary), vol. 1, no. 4, 2023.

Ali Imron. "The Influence of Social Media Activities, Brand Equity, E-WOM, on Instagram on Customer Purchase Interest in Purchasing Skincare Products." JCRIM (Journal of Current Research In Multidisciplinary) 1, no. 4 (2023).

Ali Imron (2023) 'The Influence of Social Media Activities, Brand Equity, E-WOM, on Instagram on Customer Purchase Interest in Purchasing Skincare Products', JCRIM (Journal of Current Research In Multidisciplinary), 1(4).

Ali Imron. The Influence of Social Media Activities, Brand Equity, E-WOM, on Instagram on Customer Purchase Interest in Purchasing Skincare Products. JCRIM (Journal of Current Research In Multidisciplinary). 2023;1(4).

Artikel Terkait

Religious Moderation Publications in Journals of UIN Datokarama Palu: Bibliometric Analysis

Usman, Ainul Yaqin; Mahmudah, Rifa'atul; Mathar, Muh. Quraisy; Mulyadi, Irvan

Mobile Banking Adoption Among SMEs: Driving Factors and Barriers in the Digital Transformation Era

Simenyo, David; Nobuse, Ebuele

Assessing the Efficacy of Differentiated Instruction for Neurodiverse Students within Inclusive Settings

Robert, Bukayo; Jordan, Inaki

The Influence of Website Usability, Social Media Engagement, and Omnichannel Integration on the Digital Customer Experience of Online Retail

Hendratni, Tyahya Whisnu; Hamdany, Mohammad Azharie; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Nurdiansyah, Yanuar; Violin, Vivid

The Influence of Customer Brand Engagement on Brand Loyalty Through Brand Trust

Lutfiah, Azizatul; Elistia, Elistia

The Impact of AI-Driven Personalized Learning Platforms on Student Engagement and Academic Performance in K-12 Education

Adulyede, Jeremy; Babayako, Nwanko
Tren Sitasi Jurnal