Pengaruh Store Atmosphere dan Product Quality terhadap Kepuasan Pelanggan Kopi Sulfan Jakarta Pusat

Reska Neta Febriyana ; Fazhar Sumantri ; Theysa Sahlani Pratiwi
GEMILANG: Jurnal Manajemen dan Akuntansi 📅 2025 Vol 5, No 2 🔗 DOI: 10.56910/gemilang.v5i2.2479
Abstract
This study aims to analyze the influence of store atmosphere and product quality on customer satisfaction at Kopi Sulfan Central Jakarta. The research method used a quantitative approach with non-probability sampling technique through accidental sampling of 100 respondents. Data was collected using a questionnaire with a 5-point Likert scale and analyzed using multiple linear regression with SPSS version 27. The results showed that store atmosphere has a positive and significant effect on customer satisfaction (t count 4.408 > t table 1.984; sig. <0.001). Product quality also has a positive and significant effect on customer satisfaction (t count 7.108 > t table 1.984; sig. <0.001). Simultaneously, both variables have a significant effect on customer satisfaction (F count 203.200 > F table 3.090; sig. <0.01). The coefficient of determination shows that store atmosphere and product quality can explain 80.7% of the variation in customer satisfaction. This study concludes that coffeeshop management needs to pay attention to both aspects simultaneously to create optimal customer satisfaction.
Keywords
coffeeshop; customer satisfaction; multiple linear regression; product quality; store atmosphere
How to Cite

Reska Neta Febriyana, et al. (2025). Pengaruh Store Atmosphere dan Product Quality terhadap Kepuasan Pelanggan Kopi Sulfan Jakarta Pusat. GEMILANG: Jurnal Manajemen dan Akuntansi, 5(2). https://doi.org/10.56910/gemilang.v5i2.2479

Reska Neta Febriyana; Fazhar Sumantri; Theysa Sahlani Pratiwi, "Pengaruh Store Atmosphere dan Product Quality terhadap Kepuasan Pelanggan Kopi Sulfan Jakarta Pusat," GEMILANG: Jurnal Manajemen dan Akuntansi, vol. 5, no. 2, 2025.

Reska Neta Febriyana; Fazhar Sumantri; Theysa Sahlani Pratiwi. "Pengaruh Store Atmosphere dan Product Quality terhadap Kepuasan Pelanggan Kopi Sulfan Jakarta Pusat." GEMILANG: Jurnal Manajemen dan Akuntansi, vol. 5, no. 2, 2025.

Reska Neta Febriyana; Fazhar Sumantri; Theysa Sahlani Pratiwi. "Pengaruh Store Atmosphere dan Product Quality terhadap Kepuasan Pelanggan Kopi Sulfan Jakarta Pusat." GEMILANG: Jurnal Manajemen dan Akuntansi 5, no. 2 (2025).

Reska Neta Febriyana, et al. (2025) 'Pengaruh Store Atmosphere dan Product Quality terhadap Kepuasan Pelanggan Kopi Sulfan Jakarta Pusat', GEMILANG: Jurnal Manajemen dan Akuntansi, 5(2). doi: 10.56910/gemilang.v5i2.2479.

Reska Neta Febriyana; Fazhar Sumantri; Theysa Sahlani Pratiwi. Pengaruh Store Atmosphere dan Product Quality terhadap Kepuasan Pelanggan Kopi Sulfan Jakarta Pusat. GEMILANG: Jurnal Manajemen dan Akuntansi. 2025;5(2).

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