Innovative Marketing Strategies For MSMEs : Lessons From Successful Cases

Putri Ayu Rahmawati ; Lulu Afifah ; Cindy Theresia
GEMILANG: Jurnal Manajemen dan Akuntansi 📅 2021 Vol 1, No 2 🔗 DOI: 10.56910/gemilang.v1i2.1351
Abstract
This research paper explores innovative marketing strategies employed by Micro, Small and Medium Enterprises (MSMEs), drawing insights from successful cases. With MSMEs constituting a significant portion of global economic activity, understanding their marketing approaches is vital. Through a comprehensive review of literature and analysis of real-world cases, this study identifies key strategies that have propelled MSMEs to success in competitive markets. These strategies encompass digital marketing, social media engagement, experiential marketing, and strategic partnerships, among others. By examining the experiences of thriving MSMEs, this paper offers valuable insights for practitioners and policymakers aiming to foster growth and competitiveness within the MSME sector. Understanding and implementing innovative marketing strategies can empowerMSMEs to navigate challenges, reach broader audiences, and capitalize on emerging opportunities in today's dynamic business landscape.
 
 
 
Keywords
Micro; Small and Medium Enterprises (MSMEs); Innovative Marketing Strategies; Successful Cases.
How to Cite

Putri Ayu Rahmawati, et al. (2021). Innovative Marketing Strategies For MSMEs : Lessons From Successful Cases. GEMILANG: Jurnal Manajemen dan Akuntansi, 1(2). https://doi.org/10.56910/gemilang.v1i2.1351

Putri Ayu Rahmawati; Lulu Afifah; Cindy Theresia, "Innovative Marketing Strategies For MSMEs : Lessons From Successful Cases," GEMILANG: Jurnal Manajemen dan Akuntansi, vol. 1, no. 2, 2021.

Putri Ayu Rahmawati; Lulu Afifah; Cindy Theresia. "Innovative Marketing Strategies For MSMEs : Lessons From Successful Cases." GEMILANG: Jurnal Manajemen dan Akuntansi, vol. 1, no. 2, 2021.

Putri Ayu Rahmawati; Lulu Afifah; Cindy Theresia. "Innovative Marketing Strategies For MSMEs : Lessons From Successful Cases." GEMILANG: Jurnal Manajemen dan Akuntansi 1, no. 2 (2021).

Putri Ayu Rahmawati, et al. (2021) 'Innovative Marketing Strategies For MSMEs : Lessons From Successful Cases', GEMILANG: Jurnal Manajemen dan Akuntansi, 1(2). doi: 10.56910/gemilang.v1i2.1351.

Putri Ayu Rahmawati; Lulu Afifah; Cindy Theresia. Innovative Marketing Strategies For MSMEs : Lessons From Successful Cases. GEMILANG: Jurnal Manajemen dan Akuntansi. 2021;1(2).

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