Pengaruh Online Review terhadap Brand Image di UNP Hotel & Convention Center Padang

Nur Fadillah ; Violintikha Harmawan
Nawasena: Jurnal Ilmiah Pariwisata 📅 2025 Vol 4, No 1 🔗 DOI: 10.56910/nawasena.v4i1.1916
Abstract
The objective of this study is to analyze online reviews and brand image at Unp Hotel & Convention Center Padang. The study is motivated by the fact that UNP Hotel Convention has a considerable potential due to several factors that are exceptionally supportive for accommodation. The study uses quantitative methods and the type of research used in this study is associative causal or cause and effect relationships. The data obtained from survey results was separated into respondents who were the objects of research. The influence of the Online Review variable on Brand Image has a sample mean value of 0.744, a tstatistics value of 30.942> 1.96, and a p value of 0.000 <0.05. As a result, there is a positive and significant influence of the Online Review variable with Brand Image, so H1 is accepted.
 
Keywords
Online Review; Brand Image; UNP Hotel & Convention Center Padang
How to Cite

Nur Fadillah & Violintikha Harmawan (2025). Pengaruh Online Review terhadap Brand Image di UNP Hotel & Convention Center Padang. Nawasena: Jurnal Ilmiah Pariwisata, 4(1). https://doi.org/10.56910/nawasena.v4i1.1916

Nur Fadillah; Violintikha Harmawan, "Pengaruh Online Review terhadap Brand Image di UNP Hotel & Convention Center Padang," Nawasena: Jurnal Ilmiah Pariwisata, vol. 4, no. 1, 2025.

Nur Fadillah; Violintikha Harmawan. "Pengaruh Online Review terhadap Brand Image di UNP Hotel & Convention Center Padang." Nawasena: Jurnal Ilmiah Pariwisata, vol. 4, no. 1, 2025.

Nur Fadillah; Violintikha Harmawan. "Pengaruh Online Review terhadap Brand Image di UNP Hotel & Convention Center Padang." Nawasena: Jurnal Ilmiah Pariwisata 4, no. 1 (2025).

Nur Fadillah & Violintikha Harmawan (2025) 'Pengaruh Online Review terhadap Brand Image di UNP Hotel & Convention Center Padang', Nawasena: Jurnal Ilmiah Pariwisata, 4(1). doi: 10.56910/nawasena.v4i1.1916.

Nur Fadillah; Violintikha Harmawan. Pengaruh Online Review terhadap Brand Image di UNP Hotel & Convention Center Padang. Nawasena: Jurnal Ilmiah Pariwisata. 2025;4(1).

Artikel Terkait

Pemanfaat Tepung Talas dan Tepung Kedelai sebagai Bahan Baku Pembuatan Pasta Fettucini

Khoiril Danastio Wijayanto; Alip Suroto; Ida Ayu Kade

Budget Travel Trends in Yogyakarta From a Backpacker Style Perspective

Moch Nur Syamsu; Agung yuliyanto Nugroho

Analisis Potensi Pengembangan Ekowisata Pantai Pondok Bali Desa Mayangan, Kecamatan Legonkulon, Kabupaten Subang

Lindiyani Lindiyani; Tri Cahyanto

Strategi Bauran Pemasaran dalam Meningkatkan Penjualan Wedding Package di The Anvaya Beach Resort Bali

Ni Komang Wulan Theresia Andari; Luh Putu Citrawati; Ketut Arjaya

Penerapan Manajemen Risiko Pada Destinasi Wisata Sungai Palayangan Cileunca, Kabupaten Bandung

Ariya Aurel Megantara; Muhammad Faishal Rabbani Zahran

Analisis Pengambilan Keputusan dalam Kendala di Wisata Alam Kaliwungu Karawang Jawa Barat

Delia Karya; Khurfa Tusiva; Muhammad Yusuf Hanifan; Nazwa Putri Gunawan
Tren Sitasi Jurnal